When you look for something using a search engine it will return a list of ranked results with the more relevant webpages at the top of the list. Search Engine Optimization (SEO) is the practice of optimizing a website or individual page so that it ranks higher for relevant keywords.
When performing a search most people don’t bother looking beyond the first few results and this is why SEO is absolutely essential to attracting customers to your website. You need to make sure that you are up there in the top results so that people can find and visit your site.
Search Engine Optimization (SEO) is the practice of optimizing a website or individual page so that it ranks higher for relevant keywords.
As search engines have become more sophisticated so has SEO. There are now many things that affect a webpage’s ranking, in fact Google will look at over 200 different factors to determine a website’s ranking. These factors will range from the words on the website to the way that other sites link to it to the way that the site is structured.
Furthermore, search engines are continually developing and improving and as a result so is the field of SEO. Because of this SEO has become a specialised area and while most people will be able to grasp the basics, for the best results it is necessary to make use of experts who can help ensure that your site ranks well for all the relevant search terms.