For as long as there have been businesses there has been marketing and with the advent of the digital age came online marketing. The idea of online marketing is of course the same as any other kind of marketing, to send a clear and attractive message and bring in new customers. However, there are some distinct advantages to the online version.
The main advantage of online marketing is that it is much easier to measure the effectiveness of your campaigns. It is hard to know how many people react to your adverts in newspapers of magazines, but it is very easy to keep track of how many people have seen your online adverts and even how many people each advert brings to your website. As a result, it is straightforward to find out which campaigns are effective and which aren’t.
The idea of online marketing is of course the same as any other kind of marketing, to send a clear and attractive message and bring in new customers.
This has an immediate cost saving benefit. If you can see that a particular campaign isn’t bringing you any customers you can cancel it and there is no need to repeat it. Conversely, you can keep your most successful campaigns running with very little extra effort.
Furthermore, as you measure the effectiveness of a campaign it becomes easier to target a specific audience. Thanks to the wealth of data available, it is much easier to make sure that your target audience sees the adverts and that adverts are not being shown to the wrong demographics. Once again, this can save you a great deal of time and money.
There are of course many more benefits to online marketing, but the ability to analyse effectiveness is a huge advantage over more traditional advertising campaign.